Stop and Think SAFE

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The 'Stop and Think SAFE' farm safety campaign aims to tackle the four main causes of fatalities on local farms - Slurry, Animals, Falls (from height) and Equipment - SAFE

Stop and Think SAFE logo 'Stop and Think SAFE' farm safety campaign

 

The 'Stop and Think SAFE' campaign was developed by the Farm Safety Partnership to help tackle the high rates of serious accidents and deaths on Northern Ireland's farms.

'SAFE'

'SAFE' reflects the four main causes of fatal accidents on local farms:

  • slurry
  • animals
  • falls (from height)
  • equipment

Powerful messages

The first phase of the Stop and Think SAFE multi-media advertising campaign was launched in March 2013.

In the first-of-its kind campaign for Northern Ireland, the television, radio and press advertisements were specifically designed to resonate with farmers, their families and friends - all who could be at risk from the high risk dangers which farm working involves.

The first phase of the campaign included a powerful TV advert focusing on the dangers around working at height.

The second phase of the campaign was launched on 11 March 2015 and focused on the need for good all-around vehicle visibility when working on the farm.

The third phase of the campaign was launched on 10 May 2017 and aimed to raise awareness of the need to plan an escape route when working with animals, and always to Stop and Think SAFE. 

Stop and Think SAFE TV adverts on YouTube

Animals TV ad

You can view our farm safety TV adverts on HSENI's YouTube channel. 

This TV advert was launched by the Farm Safety Partnership at the Balmoral Show in May 2017.‎ It aims to raise awareness of the need to plan an escape route when working with animals, and always to Stop and Think SAFE:

This TV advert was launched by the Farm Safety Partnership in March 2015 to promote safety around farm vehicle visibility: 

​This TV advert was launched by the Farm Safety Partnership in March 2013 to raise awareness about the dangers of working at height: 

Stop and Think SAFE radio adverts

A series of radio adverts have also been developed as part of the campaign. The adverts cover the following important safety issues on the farm: 

  • slurry
  • animals
  • falls (from height)
  • equipment
  • PTO guarding
  • child farm safety 
  • summer child farm safety

You can listen to these adverts at the following page:

Stop and Think SAFE information leaflets

Stop and Think SAFE press adverts

As part of the Stop and Think SAFE campaign, a range of press adverts are available which highlight some of the main dangers on local farms, including:

  • slurry
  • animals
  • falls (from height)
  • equipment
  • vehicles

You can view or download these press adverts from the followng page.

Resources