The 'Stop and Think SAFE' farm safety campaign aims to tackle the four main causes of fatalities on local farms - Slurry, Animals, Falls (from height) and Equipment - SAFE
'Stop and Think SAFE' farm safety campaign
The 'Stop and Think SAFE' campaign was developed by the Farm Safety Partnership to help tackle the high rates of serious accidents and deaths on Northern Ireland's farms.
'SAFE'
'SAFE' reflects the four main causes of fatal accidents on local farms:
slurry
animals
falls (from height)
equipment
Powerful messages
The first phase of the Stop and Think SAFE multi-media advertising campaign was launched in March 2013.
In the first-of-its kind campaign for Northern Ireland, the television, radio and press advertisements were specifically designed to resonate with farmers, their families and friends - all who could be at risk from the high risk dangers which farm working involves.
The first phase of the campaign included a powerful TV advert focusing on the dangers around working at height.
The second phase of the campaign was launched on 11 March 2015 and focused on the need for good all-around vehicle visibility when working on the farm.
The third phase of the campaign was launched on 10 May 2017 and aimed to raise awareness of the need to plan an escape route when working with animals, and always to Stop and Think SAFE.
This TV advert was launched by the Farm Safety Partnership at the Balmoral Show in May 2017. It aims to raise awareness of the need to plan an escape route when working with animals, and always to Stop and Think SAFE:
As part of the Stop and Think SAFE campaign, a range of press adverts are available which highlight some of the main dangers on local farms, including:
slurry
animals
falls (from height)
equipment
vehicles
You can view or download these press adverts from the followng page.